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PacificPine Sports and Shenzhen University Establishes Elite Sports Development Partnership

October 29, 2020


PacificPine Sports, Greater China’s leading multi-youth sports organisation, is excited to partner with Shenzhen University to establish elite sports programs and partnership with the goal of fostering a healthy and balanced environment for students.

The agreement comes at an exciting time as the Chinese government and educational institutions continue to demonstrate an openness to sports development, which is proven to be beneficial to the psychological well-being and personality development of students.

PacificPine Sport’s services will include sponsorship management, coaching support, and sports consulting to further grow the sports programs at Shenzhen University. PacificPine Sports will also work closely with the Shenzhen University Men’s Basketball Team to help grow their branding and media exposure.

PacificPine Sports will bring a wealth of experience to the partnership as industry leaders in sports development and are thrilled to be working with Shenzhen University, who share the same commitment of providing the best learning environment to their students.

“PacificPine Sports is very pleased to work with Shenzhen University to help develop top calibre sports programs that will not only benefit the university but most importantly, will benefit the students. We believe that sports teaches important skills that can help students excel in the classroom and in their careers,” said Joel Haines, Co-CEO of PacificPine Sports. “The team at PacificPine Sports have deep understanding of China’s sports environment and have also passed the highest international coaching requirements. We look forward to sharing our vast array of knowledge and experience to the great students and coaches at Shenzhen University.”

PacificPine Sports also has an extensive network in the U.S. and will provide students interested in working in sports with internship and work opportunities. PacificPine Sports works closely with some of America’s leading sports companies and most of the senior staff have moved to China from the U.S., including Bob Pierce, former NBA scout and current Director of Curriculum at PacificPine Sports.

Li Chen, Deputy Dean at Shenzhen University said, "We would like to give a special thanks to Bob Pierce, and his entire coaching team for their contributions. With his understanding of scientific research and basketball training, I believe our basketball program will reach an exciting new level. I believe that this cooperation will be a great starting point, and I believe that we will be able to achieve fantastic results!”

PacificPine Sports currently operate Greater China’s leading golf and basketball academies including six PGA Youth Development golf academies and six Five-Star Basketball Academy basketball academies. PacificPine Sports’ mission continues to focus on cultivating great individuals on and off the court.

“PacificPine Sports offers training at all levels of skill and age all purposefully designed to improve the self-confidence and long term well-being of students. Sports practice is proven to relieve stress and also improves the emotional health and psychological development of students,” said Raymond Roessel, Co-CEO of PacificPine Sports. “The partnership with Shenzhen University will include fundamental skills training and will also offer students a chance to develop their careers in the sports industry.”

About Five-Star Basketball Academy

Five-Star Basketball Academy is a leading youth basketball academy business in China with operations in six cities including Beijing, Chengdu, Guangzhou, Hong Kong, Shanghai and Shenzhen. Five-Star Basketball Academy has over 4,000 students nationwide. Five-Star Basketball Academy was founded in 2013 and is headquartered in Shenzhen.

About PGA Youth Development

PGA Youth Development, the exclusive licensed operator of PGA of America Youth Development academies in China, has operations in six cities in China including Dongguan, Shenzhen, Haikou, Hong Kong, Beijing and Shanghai. PGA of America Youth Development has over 2,000 students and employs over 30 coaches. PacificPine Sports was founded in 2018 and is headquartered in Shenzhen.

About PacificPine Sports Group

PacificPine Sports Group is a nation-wide leading multi-sport youth academy program in China. PacificPine Sports currently operates in four sports – basketball, golf, tennis and football, with over 6,000 students nationwide. PacificPine Sports Group is headquartered in Shenzhen.

Investor Relations

Lawrence Lee

Corporate Development

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