Senior Management
FRANK AU
Executive Chairman
Frank Au is the Executive Chairman of PacificPine Sports and oversees strategy, corporate development, M&A, and fundraising.
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Mr. Au is the co-founder and Managing Partner of PacificPine Group, an investment firm focused on technology, healthcare and consumer businesses in China. Mr. Au has spent over 20 years covering the technology and healthcare market in China. Mr. Au has spent over 15 years as an entrepreneur having founded, built and sold an independent investment banking business in China.
Mr. Au is the former President of China Renaissance Securities (HK), the wholly-owned broker-dealer subsidiary of China Renaissance Group (1911:HK). Mr. Au was the former CEO of Cowen Asia. Mr. Au was the co-founder and President of Latitude Capital Group, a boutique M&A and private placement advisory firm, which was acquired by Cowen Group (COWN:US). Prior to co-founding Latitude, Mr. Au was the former Head of Internet investment banking for Greater China at Lehman Brothers Asia.
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Mr. Au holds a MBA from Harvard Business School and a BA from Columbia University.
JOEL HAINES
Co-Founder & Co-CEO
Joel Haines, the Co-Founder and Co-CEO of PacificPine Sports.
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Mr. Haines founded Five-Star Sports Academy in 2012 and developed the initial unique curriculum for Five-Star and over time has built a full range of products including weekly classes, club programs, tournaments & leagues, holiday camps, overseas tours and a full-time academy program. Mr. Haines has provided the vision behind critical growth efforts including multi-city expansion, pursuit of strategic branding and operational partners, corporate negotiations, and hiring of key expansion-focused staff.
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Mr. Haines has lived in China since 2006 working in youth education and is fluent in both written and spoken Mandarin with HSK Level 6 Certification from Shenzhen University. Mr. Haines is also a founding investor in the PGA Youth Development business in China.
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Mr. Haines is originally from Canada and graduated from Crandall University with Degrees In Education and Psychology.
RAYMOND ROESSEL
Co-Founder & Co-CEO
Raymond Roessel is the Co-Founder & Co-CEO of PacificPine Sports.
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Mr. Roessel was the former CEO, Golf of Shankai Sports and oversaw their 20-year partnership with the PGA TOUR to grow the PGA TOUR Series-China, China’s leading domestic professional tour and only pathway to the Korn Ferry and PGA TOUR.
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In 2002, Mr. Roessel founded i3 Sports, one of China’s leading boutique sports marketing agencies. i3 has brought the likes of Tiger Woods, Rory McIlroy and Derek Jeter to Asia, i3 was acquired by Shankai Sports in 2018. Mr. Roessel has spent nearly 20 years in the Chinese sports marketing industry working with key stakeholders to advance the industry.
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A Member of the PGA of America since 1998 and based in Hong Kong since 2001, Mr. Roessel was formerly Vice-President, Golf, at Lagardère Sports and Entertainment where he was responsible for managing the company’s relationship with the China Golf Association / Ministry of Sport and developing the domestic professional tour.
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Mr. Roessel holds an MBA from the Northwestern University - Kellogg School of Management and Hong Kong University of Science and Technology and a BBA from Mississippi State University.
ANGELINE CHOW
CHIEF MARKETING OFFICER
Angeline Chow is the Chief Marketing Officer of PacificPine Sports and oversees the execution of branding, media, and marketing strategies.
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Ms. Chow is responsible for driving engagement, growth, and enhancing brand equity. Ms. Chow brings a wealth of experience in both online and offline marketing. She previously served as the Head of Sales and Marketing for Hachette Filipacchi Asia Pacific (formerly owned by Lagardère Group, now part of Hearst Media). Ms. Chow was the founder and CEO of CWOW, a technology company that provided content, tools, and services for women navigating key life transitions, including wedding planning, pregnancy, and parenting in Taiwan and Hong Kong. CWOW was acquired by Hachette Filipacchi. Ms. Chow previously headed up marketing at Asiacontent.com, one of Asia's early online publishing companies, which partnered with MTV/Viacom, CNET, and E!Online. She was the former Business Development Manager of Tyco International in China.
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Ms. Chow holds a BA from the University of Southern California.
LUELLA HE
General Manager, Beijing
Luella He is the General Manager, Beijing at PacificPine Sports
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Ms. He oversees all of the group’s operations in the Beijing area. Ms. He has over 14 years of experience in the sports industry, including working with the LPGA Tour, the China Golf Association and the National Games of the PRC. She was previously the Brand Development Director at the China LPGA Tour and the Media and Event Manager for the National Junior Golf Inter-City Championship and the Hengdian Classic.
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Ms. He holds an MA from Cardiff University and a BA from the Sichuan International Studies University
RON LI
General Manager, Hainan & VP Golf Products
Ron Li is the General Manager, Hainan & the Vice-President of Golf Products at PacificPine Sports
Mr. Li oversees all of the group’s operations on Hainan Island, including at Yalong Bay Golf Club, 3 Miles Golf Club and Mission Hills Haikou. He also oversee golf products for the company. Mr. Li was formerly Director of Business Development at the Sanya Tourism Promotion Board. Prior to that position, he was with Hainan Airlines as their Senior Manager of Marketing & Branding.
Mr. Li holds an EMBA from the Nanyang Technological University and a BA from the University of Lyon.
JOSEPH QI
General Manager - Team Sports, Shenzhen
Joseph Qi is the General Manager - Team Sports, Shenzhen at PacificPine Sports and a founding member of Five-Star Sports Academy in 2012.


Mr. Qi is responsible for developing relationships with international schools, VIP clients, and other growth-related partners, as well as managing on-court coaches and staff to ensure the highest level of quality control in Five-Star's programs. Mr. Qi has coached at all levels in Five-Star's programs and has additionally served as a coach for company teams, AAU youth teams in international tournaments, and the Nike Rise Academy in Guangzhou.
Mr. Qi was also responsible for the creation of the Shenzhen CCSC full-time High School Basketball Academy program. Mr. Qi is fluent in spoken and written English and has acted as a translator for NBA players including LeBron James, Kevin Durant, and NBA shooting coach Dave Hopla.
Mr. Qi holds an MBA from UCAM Universidad Católica San Antonio de Murcia and is a graduate of Shenzhen University.
PATRICK QUERNEMOEN
Chief Product Officer, Golf
Patrick Quernemoen is the Chief Product Officer for Golf at PacificPine Sports and oversees the development and roll-out of our new Golf product initiatives. Mr. Quernemoen has been a Member of the PGA of America for over eighteen years.
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Mr. Quernemoen has worked in a range of sports & lifestyle businesses all related to the development golf in China. Most recently, Mr. Quernemoen worked as General Manager of OneClub Golf Management in Chengdu. Previously, Mr. Quernemoen worked as General Manager of Nicklaus Club-Beijing, where he successfully rebranded and relaunched two private golf clubs in China. Mr. Quernemoen's experience in the China golf market includes: international brand localisation, club development, management, sales & marketing, membership involvement, finance, player development, education, and family development.
Mr. Quernemoen holds an MBA from Mississippi State University and a BBA from Mississippi State University with majors in Marketing and Professional Golf Management. Mr. Quernemoen is fluent in Mandarin.
KEVIN DING
Chief Commercial Officer
Kevin Ding is the Chief Commercial Officer of PacificPine Sports and leads all aspects of football strategy & operations.
Mr. Ding brings extensive experience in the global sports industry with nearly 20-years in international event management, sponsorship sales, athletes management and merchandising etc. Mr. Ding has worked closely with sports governing bodies including FIFA, IOC, UEFA, PGA TOUR, FIBA, BWF, AFC, CFA, CGA, CTTA etc., and has managed leading brands including Alibaba, MengNiu diary, Hisense, Tiktok, KuaiShow, Migu, Laymou etc. Mr. Ding was further an agent for many top Chinese athletes including Wu Lei, Li Haotong, Lei Sheng, Zou Kai, Xu Xin etc.
Mr. Ding started his career at World Sport Group (Lagardere Sports &Entertainment), and was General Manager at i3 Sports, Vice President Operations at Shankai Sports, Executive Vice President at Project Banana, and Head of Brands360 at Infront Sports & Media, prior to joining PacificPine Sports. Mr. Ding also holds the intermediary certificate of China Football Association.
AUDREY CHENG
Vice President of Finance
Audrey Cheng is the Vice President, Finance of PacificPine Sports and oversees group finance & accounting.
Ms. Cheng is responsible for processing financial activities to maximize profits and planning for growth. Ms. Cheng is additionally responsible for financial planning & budgeting, cash flow, investment priorities and policy matters. Most recently, Ms. Cheng worked as Director of Corporate Services of KG Group Education. Prior to this, Ms. Cheng was a Senior Accountant of CK Asset Holdings.
Ms. Cheng is a certified accountant by The Hong Kong Institute of Certified Public Accountants (HKICPA) and The Association of Chartered Certified Accountants (ACCA). Ms. Cheng holds a BA from Macquarie University in Australia.
